Golden State Warriors - Joy in Buckets

The 2020-2021 Warriors season was full of uncertainty. Would COVID throw another wrench in the season? Would fans be allowed to watch in Chase Center? Could the Dubs bounce back after missing the previous year's playoffs? Despite all of the unknowns, we needed to create excitement for the season.

At the beginning of the pandemic, fans were feeling crushed by the weight of new stressors and uncertainty around the future. Sports were a release that lifted their spirits and connected them to others. Like Dub Nation, joy is a key value of the Warriors organization and it guides almost everything they do from practicing, to bonding, to playing, to dealing with challenges on and off the court.

So to get Dub Nation excited about the unknown season, we tapped into the transcendent and shared feeling basketball gives the Warriors and their fans. Our Joy in Buckets campaign reminded fans of the power Dubs basketball has on the way we experience the ups and downs of life.